Synergy is delighted to be a part of this year’s Sales Excellence Conference (CSE2011). We are not only sponsoring the conference, our CEO, Katherine Edgar will also be presenting a case study with McAfee’s Asia Pacific President, Steve Redman. Together they will share the McAfee sales transformation story, with particular focus on how to successfully measure your sales capability and link that to actual sales performance.

McAfee is the world’s largest dedicated security technology company and has been on a sales transformational journey in a move to significantly uplift their sales capability to maintain their leading market position.

McAfee identified the urgent need to transform their sales team into customer-centric solution providers, rather than just product sellers. The Synergy group has assisted McAfee on this journey throughout both Asia Pacific and North America. The company has experienced great success on the back of this program, and both Katherine and Steve look forward to sharing their experiences with attendees at this year’s conference.

To register for the conference and hear how McAfee achieved their outstanding sales results first hand, click here.