Our Methodology

Integrating Buyer Psychology

The Synergy methodology is steeped in buyer psychology – it considers selling from the buyer’s rather than the seller’s perspective. This is our key point of difference compared to other methodologies and extends well beyond needs-based questioning.

As such, the Synergy methodologies have been developed to accommodate the decision making process of the buyer, with the Synergy Sales Methodology supporting and enabling client-centricity.

Consultative Selling Methodology

Layered onto this core model are the sales methodologies, advanced questioning techniques, processes and tools that enable the consultative sales professional to compellingly guide the client on their buying journey.

The Synergy research team is regularly applying learning from the Synergy analysis engine, together with the latest sales approaches and techniques to enhance and refine our methodologies.

Synergy boasts a seasoned team of organisational psychologists, who constantly monitor and interpret customer purchasing data throughout Australia, Asia, UK and USA. In addition to external data sources, Synergy is constantly compiling its own data repository, plus data-mining emerging trends.

Another key facet of Synergy research, is tracking critical success attributes of top performing sales teams from a wide array of assessment providers. This intelligence is constantly validated, then updated to our assessment and accreditation systems to ensure assessment platforms keep pace with best practice behaviours.

Why do our customers believe Synergy delivers Sustainable Sales Excellence? The proof is in the evidence …

• Greater customer intimacy delivering customer satisfaction and in turn advocacy
• Increased ROI from investment in the sales force
• Customer portfolio penetration
• Reduce sales cycle times
• Sales force retention
• Increased sales revenues and margin
• Increased market share and market positioning
• Delivering competitive advantage
• Development and deepening of customer relationships they are resulting in trusted advisor status

To learn more about our methodology, talk to one of our experts.

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