Sales Assessment

Leading the way in Sales Assessment

The Synergy Group was one of the first training and development companies to introduce formal benchmarking and capability assessments to its established suite of Sales Development solutions.

Our sales assessment services measure specific sales and business development effectiveness within your organisation, and targets with pinpoint accuracy, the gaps in skills, competency and potential. This enables you to shape and drive with unprecedented clarity, the sales performance of your client-facing business and maximises the profitability of your sales organisation by optimising talent and performance.

Why consider Sales Assessment for your organisation?

Traditionally, sales teams were taken out of the field and put into ‘one size fits all’ classroom-style training courses with the aim of increasing capability. The assumption was that each member of the sales team had exactly the same gaps and development requirements and were all self aware and motivated to change!

We know today, this approach is often ineffective, and does not deliver the return on investment expected. But what if you could focus specific development on individual members, or groups within your sales organisation, precisely when and where it is needed?

Sales assessment provides participant’s a high gradient ‘one-on-one’ experience that raises awareness of own performance and readies the participants for targeted development. Sales Assessment also provides Sales Leaders a unique view of the capability of their team and allows them to develop impactful coaching strategies for improvement

What is Sales Assessment?

Synergy Sales Assessment is a series of benchmarking and development processes that provides a true measure of capability against ‘best practice’ and plots the gaps in skilling and effectiveness. The process delivers critical data enabling forward-thinking sales organisations to assess and understand the development needs of every individual within the team, as part of an ongoing process of developing top sales performers.

How do you assess?

We assess each participant’s capability through a series of evaluated activities, such as live simulated customer calls and meetings, ’inbox’ activities and online behavioural assessments, providing a unique opportunity for sales professionals to practice, demonstrate and hone their skills in a simulated live environment. Their performance is analysed and assessed with feedback and one-on-one coaching, fast tracking improved skill levels and identifying specific areas for development.

Our approach is customised and modular, with a series of capability assessment streams.

What can I expect from a Sales Assessment?

HR/L&D and Business Executives can expect:

• Measured effectiveness of training to-date in terms of leadership capability and sales effectiveness
• Protection of investment in legacy training initiatives where applicable
• View of current sales and relationship management capabilities and sales effectiveness
• Ability to define risk in sales resourcing and its impact on achieving goals
• Increased learner awareness and readiness that translates to stronger ROI

Sales Leaders can expect:

• Tools and strategies for coaching sustainable sales excellence across their teams
• Identification of team and individual capability to accelerate coaching and mentoring in each competency
• Direct participation in the benchmarking and targeted development across their sales teams
• Valuable insights into the customer experience and interaction with their sales team

Sales Professionals can expect:

• Heightened self-awareness of ‘blind spots’, which drives motivation for improvement
• Better understanding of strengths and development target areas in business acquisition and retention
• Deeper client-centric relationships that build trust, intimacy and engagement

To learn more about Sales Assessment, talk to one of our experts.

View Our Sales Assessment Process Here
View Our Sales Assessment Modules Here