Sales Leadership

Sales Leaders: Opportunity for Growth

Sales Leaders are the lifeblood of any organisation. To be a market leader with a world-class performance, organisations need Sales Leaders who manage, lead, develop and deploy their teams effectively.

Extraordinary sales leaders are engaged, motivated, visionary, personable, and coach and mentor their teams to deliver outstanding results while creating long lasting value. They are company advocates, self-aware, lead through example, and along the way inspire their teams to greater heights.

To create a world-class sales leadership team, Synergy has developed a Sales Leadership program to measure both the capability and future potential within your leadership team. It is designed to maximise growth, performance and effectiveness.

What are the key elements to successful Sales Leadership?

At Synergy, we believe that leadership development for the CEO, Executive Team, and field Sales Leaders should be a way of life. The most important function of leadership is to create the future state – focus on strategy, planning, culture, people, structure, execution, and building a leadership pipeline to secure that future.

We have formed our view as a result of business intelligence along with relevant industry expertise and behavioural research.

The Synergy Sales Leadership Model harnesses these considerations and identifies five key pillars of excellence integrated around a ‘behavioral hub’. Each pillar has an associated set of diagnostic and development elements, designed to target with pinpoint accuracy the development specifics for each of your leaders. The diagnostic and development elements are blended and tailored to accommodate the needs of the team and the individual, and ensure maximim impact and behavioral change.

Synergy defines the following pillars as the definition of Sales Leadership Best Practice:

• Sales Motivation. Intrinsic drive which realises outstanding results as an Sales Leader. Team motivation from the heart, and an unfaltering will to succeed as an leader.
• Personal impact. This is where Sales Leaders believe in their own ability and have confidence to achieve goals. It is about walking the talk, leading by example and being a company advocate.
• Optimising team Success. The ability to select the right team, set and execute strategy and provide the right tools, along with effective coaching and mentoring, to develop a motivated team.
• Commercial Execution. Being commercial savvy with the ability to identify and convert business opportunities, develop innovative ideas, and build and deepen partner and client relationships.
• Business Realisation. Looking outside the square when necessary to drive change, to consider alternative solutions and leveraging marketing and entrepreneurial insight to execute plans.
• Managing the Business. Ability to cascade the sales strategy into specific measurable objectives along with an actionable sales plan with clear goals and targets.

How will Sales Leaders benefit from participating in a Synergy Sales Leadership program?

Sales Leaders who participate in the Sales Leadership program will have heightened awareness of their hardwiring and behavioural preferences, together with expert critique of current capability and opportunity for targeted development, to profoundly shift capability. The program applies a holistic approach to developing all of the critical success factors of high performing leaders.

Our approach:

We work with you to customise our Sales Leadership Development journey to meet your specific needs. Our model typically has two phases:

• Phase I – Assessment and Diagnostics stream. We use a number of proprietary tools and models to identify ways to build on and enhance what you are already doing to drive greater growth and sales effectiveness.
• Phase II – Development Stream. This includes a range of varied and relevant training programmes and options to ensure that we design and develop the most suitable programmes that will deliver you sustainable results.

Our training programs can be delivered in a way that best suits your organisation. Click here to find out more.

To learn more about Sales Leadership, talk to one of our experts.

View Sales Leadership Assessment Here
View Sales Leadership Development Here