Sales Excellence Case Studies

We have broad industry expertise, having worked with a number of blue chip companies across the globe helping to transform their sales organisations. Read our selection of case studies to get a sense of how we bring a targeted and individual approach to each and every client project.

A SELECTION OF OUR CLIENTS

Measuring and linking sales capability to performance

The company’s Asia Pacific teams needed a profound shift from a technical, product and price driven culture to a client-centric strategy. The Synergy Group provided extensive consultation and measured the capabilities of all the sales staff across the various teams so they could develop highly specific, targeted sales and development training programs, which were relevant and tailored to the respective geographic markets.
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The road to sustainable sales excellence

Following four years of outsourced sales training and development, a leading Australian bank had seen little improvement in its sales performance. Implementing cultural and behavioural change is never easy within a large organisation, especially across a workforce suffering training fatigue. Enter The Synergy Group.
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Managing pipeline and performance consistently across Asia

EMC’s Asia Pacific sales team consisted of individuals with varying levels of skill, experience and industry knowledge. Without a common foundation, there were no standardised sales processes and a lack of a consistent sales culture significantly inhibited the company’s ability to meet sales targets. The Synergy Group had to quickly establish standardised sales processes, introduce a common culture and transform individuals into a united, consistent and elite sales team.
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Revolutionising retail banking through greater customer intimacy

Growing market share in the retail sector was a key goal for an Australian big 4 bank. To achieve this, the bank needed to revolutionise the customer experience in the retail network through greater intimacy and a highly personalised and trusted service. The Synergy Group helped the bank realize this by shifting the sales culture from product-led to customer-focused, with a commitment to sales excellence.
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